Marketing: Reaching An Audience
Event on 2013-11-14 10:00:00
MARKETING
Reaching An Audience
Date: Thursday, November 14th 2013
Time: 10am – 5pm
Location: Mosaic, 218 High Street, Swansea (www.mosaicswansea.com)
Cost: Free of Charge (including lunch, tea & coffee) for eligible companies
Booking: https://crowdfunding-miw2.eventbrite.co.uk
OVERVIEW
Moving Image Wales 2, in partnership with Film Agency Wales, is pleased to offer a free seminar and workshop on Marketing. Aimed at the moving image industry, we will reveal the strategic thinking behind moving image marketing, helping your production reach its target audience. It will explore traditional, present and future marketing through a series of talks and group workshops.
Key speakers include Deborah Rowland of Deborah Rowland Marketing (Disney Parks and Resorts, Twentieth Century Fox, Curzon Cinemas, Icon Film) and Mathias Noschis of Alpha Panda (Toy Story 3, Black Swan, The A-Team, Gulliver’s Travels).
Eligibility for Seminar
We welcome small & medium enterprises from the following areas: Isle of Anglesey, Conwy, Denbighshire, Gwynedd, Ceredigion, Pembrokeshire, Carmarthenshire, Swansea, Neath Port Talbot, Bridgend, Rhondda Cynon Taff, Merthyr Tydfil, Blaenau Gwent, Caerphilly and Torfaen. PLACES LIMITED TO ONE PER COMPANY.
GUEST SPEAKERS
Deborah Rowland, Deborah Rowland Marketing
Deborah Rowland has over 20 years experience in the fields of marketing, branding and communications in the UK. She specialises in finding and reaching breakout audiences, over and above the original product market, using all appropriate channels of marketing, publicity and social media to engage with the hard to reach UK consumer.
Having worked for the likes of Disney Parks & Resorts, Twentieth Century Fox, The Tussauds Group, Icon Film, Media Business School, The Pearson Group, Curzon Cinemas and The Artificial Eye Film Company, Deborah knows the British market like the back of her hand – she is the go-to marketing expert to get you and your product noticed in the UK.
Workshops & Tutorials
Alphapanda is a film marketing consultancy specialised in digital. Our 360° individualized approach allows us to offer tailored solutions to producers, distributors and filmmakers at any point throughout a film’s lifecycle. Our expertise covers all areas of digital communication: strategy, positioning, advertising, PR, social media, viral activities, guerrilla marketing, crowd-funding and monitoring.
Mathias has extensive experience in PR, advertising and branding. He has run online promotional campaigns in seven European territories for films such as Toy Story 3, Black Swan, The A-Team, Gulliver's Travels and Piranha 3D. He has also worked in an organisation supporting filmmaking in Georgia, Armenia and Azerbaijan. Mathias speaks six languages and is passionate about everything digital. He works as a film marketing tutor for many training organisations and workshops, including Media Business School in Spain, BUFF:ff in Sweden or NFTS and Raindance in the UK. He has also been appointed by FOCAL to be one of their Swiss marketing experts for their coaching programme CP2
ABOUT MOVING IMAGE WALES 2
Moving Image Wales 2 (MIW2) is a EU funded knowledge transfer center at the Art & Design Faculty, Swansea Metropolitan / University of Wales Trinity Saint David.
at Mosaic
220 High St
Swansea, United Kingdom
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